、

Snowland Treasure Co., Ltd.,
Golok Prefecture, Qinghai Province

Company with Local Features,
Serving the School and the Local People

I. Develop products with competitive edge, benefit both parties.
　　In order to develop the livestock resources, help the herdsmen to get rid of poverty, and secure enough investment for the school so as to give more opportunities to children in the pasturing area to go to school free of tuition, and aiming to maintain the traditional Tibetan cheese making techniques by combing with it modern science and technology, we established the Snowland Treasure Co., Ltd.(under Jigme Gyaltsen Welfare School), in Golok Prefecture, in October, 2000 and established a cheese processing base in Sailonggou, Ragya Township. We purchase yak milk at the price of 4 Yuan per kilogram. In this way, we help solve the problem of milk selling of over 2,000 yaks of the over 100 herdsman families in this area. The net income of the herdsmen increased by 112%, compared with that of the past, when they relied mainly on selling ghee and chura. So it brought substantial economic benefits for local people. 60% of the annual profits were put into school, laying a solid foundation for the operation of the school.

II. Meeting Technical Requirements and Gaining Fame all over the World
　　To make our production technique conform to strict standards, we invited four experienced senior cheese experts from US, Nepal, Italy, and Switzerland to share their techniques on cheese production, and produced the exclusive yak cheese with superior quality—the Snowland Treasure Yak Cheese. After it was launched into market, it won the heart of many clients and customers by its high quality and unique taste. It was exhibited for sale in cities such as Beijing, Shanghai, and Chengdu, and was well appraised by people who tasted it. We have also sold it to USA, Italy, Hong Kong, and so on, which attacked interests in the international market. Then it was reported by Washington Times, the Independent, Special Issue of Weekly News, Beijing Online, China Development, Direction on China’s Western Development, and other Chinese and foreign newspapers, as well as news medias such as Qinghai TV, and CRI. Suddenly, the product was in the spotlight, and the cheese produced from 2001 to 2005 was sold out quickly at the price of 16 USD per kilogram to domestic and foreign customers. It was served in White House in US, as well as some big hotels such as Beijing Hotel and Jianguo Hotel Shanghai.

　　We obtained the FDA certification from Food and Drug Administration of US on November 13, 2003, with registered number of 10026807674. In the year 2003, the company was awarded as one of the 13 scientific and technological enterprises by the Department of Science and Technology of Qinghai Province, and “Glory Enterprise Award” by Qinghai Industrial and Commercial Union and Glory Enterprise Promotion Committee of Qinghai. During the International Food Exposition in Italy in October 20, 2004, our product was rated as one of the Agriculture By-products of Slow Food Presidia. Our product was rated as excellent product with good consumer satisfaction by China Light and Middle Weight Products Quality Guarantee Center on August 5, 2005. And the company was honored as an outstanding collective enterprise by prefecture party committee and prefecture government in December, 2005. Tibetan Yak Cheese Week was held in May 19-26, 2006, wining recognition and praise from the US people again.

III. Expand Business Scale and Benefit Surrounding Areas
　　After six years’ development, and with support from the government and donation from the society, we invested 5 million in Yulgan County, Malho Prefecture to set up a branch. It is planned to be put to production in September this year. Then it will purchase milk from over 1,600 local families. We are now planning a plant of scale production with annual capacity of 500 tons of yak cheese in Daofu Township, Golok Prefecture, with planned investment of 12 million RMB. Its construction will begin in September. This will benefit local herdsmen, especially the surrounding 3,000 herdsmen families.